How Underwriting Will Help Your Business Grow
Supporting Local Radio
Sponsorship of 88.1FM is an affordable way for even the smallest business to spread their word in the community. Best of all, sponsorship is fundamentally different than the common radio commercial.
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Underwriting provides a way for businesses, individuals, foundations and other organizations to help WSDP. Unlike commercial broadcast stations, which receive funding from advertising sales, 88.1FM relies on contributions from the community to enhance the existing budget provided by the Plymouth-Canton Community Schools.
Marketing Benefits
As a WSDP underwriter, your business benefits through cost effective, specifically-targeted marketing. Your business receives name recognition without commercial “clutter” while building your business image with the WSDP listeners. Program underwriting on WSDP is more than just a commercial spot; sponsorship relays your message and demonstrates your support toward education and our local broadcast service.
Important Guidelines
Underwriting credits can contain:
• The underwriter's name
• Location
• Business phone number
• Value-neutral descriptions of a product line or business
Underwriting credits cannot contain:
• Comparative or qualitative descriptions
• Price information; including mentions of discounts, specials or savings percentage
• A call to action
Sample Announcement:
You're listening to 88.1 FM the Escape, broadcasting with financial support from businesses including...
Wordhouse Financial Legacy Planning, located on Ford Road between Lilly and Morton Taylor in Canton. Wordhouse Financial Legacy Planning specializes in planning your retirement. Telephone Number 734-844-5555.
For information on sponsoring 88.1FM call 416-7732.